Join Steve Brown, Futurist and Co-Founding member of the Provenance Chain™ Network, as he explores the future of consumer shopping with For Animals. For Earth.
If there's one thing that unites all consumers, it's supply chains. They exist as a complex interconnected web of materials, production and transportation between buyers and sellers. Despite the enormity of the supply chains that support our lifestyles, they are largely invisible to consumers.
Steve unpacks the dynamics at play within supply chains and how we, as consumers, will soon have opportunities to better live our values and vote with our wallets by accessing new product information and personalized analysis. He explains how brands can leverage new technology, like that of the PCN, to create a system of evidence to support their claims, incentivize the adoption of their values across upstream supply chains, and ultimately keep their promises to consumers.